Careless Music Manila Set to Release New Track and Music Video Partly Shot Using a Smartphone
While the whole world seems to be at a panicked standstill, artists, on the other hand, have not run out of ways to keep creating no matter the circumstance. In Careless Music Manila's case, there's no stopping them as they're out to continue blessing us with their signature hip artistry. Just right after the highly successful announcement and release of Massiah’s single "On God" as part of 88Rising’s local label Paradise Rising mixtape, here comes another catchy tune this time from the whole crew entitled "Clearly the Best You."
Inspired by OPPO’s newest smartphone, the Reno4, Careless Music Manila, composed of Nadine Lustre, Bret Jackson A.K.A. KINGwAw, Curtismith, Massiah, and Astrokidd, have been hinting since last week at the upcoming release through their social media accounts, alongside teasers dropped by the smartphone brand.
Just this weekend, the behind-the-scenes teaser was posted on the OPPO Philippines’ Twitter account, giving us a peek into what we can expect from this collab:
We wasted no time and immediately did our own research on what this collaboration is all about and we’re happy to share with you exclusive details of what’s expected to drop soon.
1. CMM created "Clearly the Best You" to encourage celebration of self-expression.
The video released by OPPO Philippines on their social media featured a clip of the new tune, which the Careless crew wrote and produced with one idea in mind: to encourage confidence in self-expression, which is OPPO’s Reno series is all about.
2. CMM had full creative control of the production of "Clearly the Best You" enabling them to keep their original vibe and feel into the song.
Behind the scenes, Careless Music Manila’s natural synergy was at play, bringing us that powerhouse energy that we all love to vibe with. The creative process for “Clearly the Best You” was no different from how they usually make music, as the whole team was said to have been heavily involved from the start to the end of the production of the song.
One key to their process also is how the OPPO team gave them full creative control which is exactly why they were able to deliver their authentic best in this collab. It allowed them to balance their sound with the creative assignment that ultimately enabled them to fully bring to life the best expression of the campaign into the song.
3. The accompanying music video includes scenes taken with the OPPO Reno4.
Along with the track, a music video is expected to drop very soon, and if the teasers are anything to go by, we know we're in for a total visual experience. From the arcade setup for KINGwAw and Astrokidd and the indigo-inspired music studio for Massiah, to Curtismith's rain scene and Nadine's perfectly pink oasis, we can expect vibrant art direction enhanced by the smartphone's top-tier camera features coupled with the signature aesthetics of Careless Music Manila.
Want more? OPPO and Careless Music Manila will be revealing more behind the scenes of the music video in the upcoming Reno 4 Livestream on August 14, 5PM at OPPO Philippines official Facebook page.