MYX Awards 2020 Dominated Twitter With 4 Million Tweets Globally
Twitter Press Release
Twitter partnered once again with MYX Philippines (@MYXphilippines), the number one music channel in the country, to bring back the power of Original Filipino Music (OPM) to every Filipinos' home with its first-ever virtual celebration of the most-awaited #MYXAwards2020. The event, which went live on Twitter, garnered over 4 million Tweets globally.
Last year, #TeamBahay joined in the celebration by watching the livestream of the red carpet event and getting real-time updates on Twitter. But since we are all encouraged to stay at home, MYX Philippines continued to recognize the outstanding achievements in the local music scene by doing a special livestream of the whole awards show for music fans to watch and enjoy safely at home.
Prior to the event, fans and music enthusiasts were given a chance to cast their votes both on the website and Twitter by Liking or Retweeting official Tweets from MYX Philippines. Fans also showed their support by Tweeting their sentiments along with the official hashtag #MYXAwards2020. Just like the previous years, the experience would not be complete without the exclusive Twitter emoji especially released for awards show.
IT'S HERE!! Make your tweet pop with the official MYX Awards 2020 emoji! 🤩🤩🤩 Join the conversation on Twitter and use the official hashtags:#MYXAwards2020#PowerOfMusic#MYX— MYX Philippines (@MYXphilippines) May 28, 2020
Don't forget to vote for your favorite nominees on https://t.co/5PACAe2HFD! pic.twitter.com/2GiEJVTLIc
#MYXAwards2020, the award ceremony’s official hashtag, dominated Twitter Philippine trends throughout the night. Constant streams of Tweets were about fans gushing about their favorites and showing that they were tuned in as every moment unfolded. Here are the top hashtags that made waves on the Twitter during the event live stream:
The event truly highlighted the best and brightest local acts and music, and here are the most mentioned artists at the #MYXAwards2020:
This Tweet featuring BTS (@bts_bighit) and Halsey (@halsey) winning the International Video of the Year for “Boy With Luv” is the Most Retweeted Tweet of the night, showing the power of not just music, but the voice and contribution of fandoms in the industry.
Here are the other event highlights that sparked conversations on Twitter.