SELENA GOMEZ Is Launching A Makeup Line

Camille Santos

Posted at February 05, 2020

If you ever dreamed of being as stunning as Selena Gomez, get ready: The singer-actress is launching her own makeup line called Rare Beauty. She took to her socials to announce the beauty brand, noting how she has worked on the "special project for two years."

In a sneak peek, Sel can be heard saying, "Being rare is about being comfortable in yourself. I've stopped trying to be perfect. I just want to be me."

She continued, saying Rare Beauty "can be more than a beauty brand," adding that "I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness. You're not defined by a photo, a like, or a comment. Rare Beauty isn't about how other people see you; it's about how you see yourself." 

In an Instagram live session, the 27-year-old explained further: "It’s going to be a lifestyle. I want girls and boys and men and women to feel comfortable. [Rare Beauty is] meant to be enjoyed, it’s very special. We are not meant to look like everybody else, we’re meant to look like ourselves."

There's no official date set for the product launch just yet, but Sel said it's going to be made available in all Sephora stores soon, and will go global next year.

Meanwhile, her latest music video for "Rare" has just soared to the top spot of the MYX International Top 20 after debuting at number five the previous week. Congratulations, Selenators! Keep voting for it here on and watch the M.I.T. 20 every Saturday at 6:00 PM.


A post shared by Selena Gomez (@selenagomez) on

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