New 'A-Pop' Label REDRECORDS Will Help ASEAN Artists Go Global

Carlo Segundo Bautista

Posted at December 08, 2019

MYX flew to Kuala Lumpur, Malaysia to witness the launch of RedRecords! A partnership between Universal Music Group and AirAsia Group, the new record label's focus is to launch talented artists from the ASEAN region and "elevate A-Pop globally".

It's both a dream come true and a full circle moment for AirAsia CEO Tony Fernandes (center) who actually started out in the music business before soaring in the airline industry. Speaking at the RedRecords launch, the renowned Malaysian entrepreneur showed he was truly passionate about signing music acts from Southeast Asia and introducing 'A-Pop' or ASEAN Pop to the rest of the world.

Thankfully, he's got the support of Universal Music Group Chairman and CEO Lucian Grainge who's responsible for bringing global sensations like Taylor Swift and Blackpink to the UMG roster. "The worldwide success of Latin and K-Pop has demonstrated that in the streaming era there are no barriers to great music regardless of language. Together, we can provide Asian artists an exciting opportunity to truly go global," he promised in a video message.

The label's very first artist is 19-year old Thai sensation Jannine Weigel who turned emotional after being introduced at the press event. According to the singer-songwriter and social media star, "I’m so proud to be the first artist to sign to RedRecords and to have the support of this amazing team helping to take my career to even greater heights. I cannot wait for you to hear my new music."

While RedRecords is initially directing all their efforts to Jannine, they're keeping an eye out for Filipino acts as well. "We gotta find the talent that is relevant to the cause of what we need to do and achieve here. If one of the artists fits the bill, we can have a conversation. There's so much talent out there, undiscovered," said Calvin Wong - UMG's CEO Southeast Asia and Senior Vice President Asia - who also praised rising OPM bands Ben&Ben and IV of Spades.

"You are blessed for having probably the best singers. So yes, we will definitely be looking for artists from your country," Red Records CEO Hassan Choudhury assured in our MYXclusive interview.

"Philippines, we are coming!" added Kenny Ong, Managing Director of Universal Music Malaysia.

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