88RISING Collaborates Anew With Fashion Brand
Karen Jane Ng
American clothing brand Guess is back with a new collaboration with record label 88rising which is home to artists like Joji, Rich Brian and Niki.
From a little capsule collection last year, the two brands teamed up once again for a wider reach. "With Guess being a global fashion brand and 88rising having a global footprint as well, we've been able to create great synergy together," Guess Director of Brand Partnership and Specialty Marketing Nicolai Marciano stated in a press release. "In this second chapter, we will be expanding our story together around the world in exciting ways."
The Gue88 Rising collection offers acid-washed denim jackets, hoodies, bodysuits, cargo pants, and accessories in 88rising signature colors of orange and purple. Check out photos from the launch in the gallery above.