You know that feeling when your hair turns frizzy right after dedicating hours to get it done and your day hasn’t even begun yet? That’s one big mood – and one common Filipina problem. How it behaves against our favor just always get on our nerves and every single time we ask, can we still make this love-hate relationship work?
Cream Silk screams ‘YES’.
Over three decades has passed but the Philippines’ No. 1 hair care brand continues to cater to our hair needs helping Filipinas to be more confident while achieving the straight and sleek locks we’ve always wanted. And this time, it’s through their newly developed Cream Silk Standout Straight conditioner!
“Cream Silk Standout Straight is actually part of our customized solutions. It has advanced hair reborn technology that really transforms our hair from frizzy to sleek and straight everyday,” Carmelo Guño, Cream Silk Brand Manager, explained.
Its nutrients penetrate and nourish every hair strand, improve its repair mechanisms, and bring your damaged hair back to life. “Starting from the first wash essentially, you’ll see the difference Cream Silk makes on your hair.” Bad hair day who?
With that in mind, Cream Silk launched the #7DaysStraight campaign aiming to educate young Filipinas “to use conditioner everyday.” So if you think shampoo alone is enough, you might want to think again. The Cream Silk Campus Council girls can attest to that.
“Knowing na ang init talaga sa Philippines, siyempre magiging frizzy yung hair mo. Alam mo ‘yun, nakaka-dry talaga yung weather. So kailangan talaga you always use conditioner kasi it really makes your hair soft,” Campus Council Angelia Orna of UST shared. “Iba talaga yung good hair day ka everyday.”
“Whoever said that just using conditioner once or twice a week was lying,” echoed Campus Council and DLSU student Cheska Simeon.
The biggest takeaway is you can get to experience the Cream Silk makeover as they bring back the #CreamSilkHareDare Tour to around 800 schools in the country! It'll give you the chance to come together with other girls!
"My favorite thing about being part of the Cream Silk Campus Council is definitely the girls that I get to work with," shared Campus Council Dani Camcam from DLSU. "It's such a diverse pool of personalities."
The tour will totally spoil you with a whole bunch of bonding activities with your newfound gals. From glam shoot to flatlays, the half head test is also waiting for you so you can channel your inner Nadine Lustre!
It isn’t over for your hair goals, girls, and we think that’s beautiful. Cream Silk Standout Straight is available in all leading supermarkets, drugstores, and department stores nationwide, and online at Lazada and the Cream Silk official website.